for a world free of sexploitation
It's really all about topless girls
I spotted this Supre ad on a bus tonight
Here's a closer look (from their website)
You probably can't see it but in the ad on the bus, on the bottom left it says 'It's all about jeggings".
Let's leave aside that jeggings are possibly the worst thing to happen to fashion ever, why isn't this girl wearing a top?!?!?!? Seems like it's actually all about a topless girl. A girl sexualised for the sake of selling pants.
And I say 'girl' quite purposefully - she is very young. If this picture was found on the computer of a middle-aged man wouldn't we call it child porn? But driving around the city on the back of a bus it's just good advertising right?
This biggest concern is that Supre's main target is teenaged girls. Advertising like this teaches them that sex is currency and woman & girls are nothing more than objects. Way to go Supre.
Supre can be contacted here http://www.supre.com.au/Help---FAQ/Contact-Us.aspx
Comment
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Comment by Graciela Silva on June 3, 2011 at 6:11pm -
Makes me so angry!! Such a stupid shop to start with anyways! I will not even think of buying a singlet top there anymore which is all I ever did buy. Complaint sent!
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Comment by Sharon Fajou on April 21, 2011 at 2:34am -
Thanks for raising this, I've just sent my complaint to Supre and will never shop there again!
Sharon
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Comment by Sixty Second Parent on April 20, 2011 at 3:24pm -
- whoa - those clothes are scary! have sent a complaint
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Comment by Lauren Carmichael on April 20, 2011 at 2:39pm
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Ugh I know. How bad is it? Have sent in a complaint. Supre makes me want to puke.
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